Our art is our passion. Solving our client’s digital media challenges is our objective. As an animation studio with a strong focus on the creative, we strive to bring dynamic motion, beauty and scientific accuracy to all we do. We pursue a standard of quality that has gained recognition in the industry and exceeds the expectations of our clients.


We are seasoned experts with over 20 years of experience in the Medical Animation Industry. We ensure that each shot, character, and motion engages the audience. Moreover, we pride ourselves on clear messaging and aligning with our clients’ needs. Communication plays a vital role in our process, as we believe that understanding and discussion are key in creative problem solving. We stay ahead of the curve by utilizing new and emerging technologies.


MadMicrobe has forged a place of distinction among the leaders in the industry of life science visualization. Our passion for precision and pleasing aesthetics sets us apart and delights our clients. A hallmark of our work lies in visual balance: a delicate mixture of clarity and excitement which keeps audiences engaged in the story at the heart of each animation. We believe that each project is a unique work of art and should be treated as such–with fresh eyes and renewed inspiration.


All projects include extensive R&D to ensure accurate visual representations of physiological systems, cellular processes, and molecular structures. We consult with our Scientific Director as well as medical professionals to accurately communicate messaging. We possess experience animating a wide range of MODs, MOAs and device animations. Our work has included both patient and physician education, sales training, live events and CME. Our clients include Pfizer, Roche, Astra Zeneca, Amgen, Genentech, GSK, BMS, Merck, and many more


Through our many years of experience in the industry, we’ve learned how to utilize time and costs so that our clients will always receive the best results while still satisfying any budget. We understand that there are multiple ways to save, for example, by using efficient and creative production techniques or repurposing assets across multiple platforms. Our goal is always to offer competitive pricing within the market.


Founded in 2015, our core team is comprised of seasoned, creative leaders in the healthcare communications industry, with more than 20 years of experience in digital media production with expertise in medical animation, broadcast, and motion graphics.

Joel Dublin

Joel Dublin

Creative Director

Joel is an award-winning Medical Animator who began his career in the early 90s. As Cofounder and Creative Director of MadMicrobe, Joel’s objective is to blend science, art and technology together into a medium that can take the audience on a journey into the unseen cellular and molecular worlds within us all. Joel challenges both himself and his team to bring these wonders to life in ways that are not only scientifically accurate but also visually fascinating.

Mitch Wishart

Mitch Wishart

Executive Producer

Mitch is an Emmy Award winning Animator and Director with over 400 projects and more than 20 years of experience in the Medical Animation Industry under his belt. As Executive Producer of MadMicrobe, he is the expert problem solver, and team motivator.

Mitch ignites the team with a vision to reboot the Medical Animation landscape, leading the industry with a fresh creative and cinematic approach to storytelling.

Mike McIntyre

Mike McIntyre

Finance Director

Mike has a strong background in business administration and finance. With decades of experience across a variety of industries, from digital to industrial, and a proven track record of building successful companies, he brings a unique entrepreneurial perspective to the MadMicrobe team. His focus is on building business, crunching numbers, and steering the ship so that our creative talent can focus on what they do best…being creative.

Alan Smith

Alan Smith

Animation Director

Alan is not only a seasoned medical animation generalist but oversees our client expansion into the UK.

With over ten years experience as director of animation in both the life science and broadcast industries, as well as receiving Master’s Degrees in both the sciences and the arts, Alan brings a wealth of knowledge, experience and outstanding artistic talent with him.

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